Harry Winston is opening its second retail salon in Las Vegas on December 15th 2010. Located in the prestigious Crystals at CityCenter, the 1,900 square foot salon will house some of the most dazzling diamonds and rarest gemstones available today.

The Las Vegas location is Harry Winston’s 20th global retail salon and is part of the company’s continued growth worldwide, with existing salons located in key markets including New York, Beverly Hills, Dallas, Bal Harbour, Ala Moana, and Las Vegas’ Caesar’s Palace.

The Las Vegas salon at CityCenter marks the implementation of a new salon design partnership for the Brand, developed with designer Bill Sofield and Studio Sofield, Inc., the award winning design firm based in New York. The new concept store will create a modern environment that conveys a strong sense of luxury, incorporating key elements of the Brand’s history and DNA.

The Las Vegas salon introduces a new layout created specifically to welcome shoppers and to highlight Harry Winston’s exquisite diamond jewelry collections, one-of-a-kind pieces, engagement rings and timepieces. Exterior vitrines are angled perfectly so that jewels on display can be viewed from all directions, and the stunning marble foyer extends into the walking paths of the mall, cleverly playing with border of public and private space, and inviting visitors to browse and shop the salon’s exquisite diamond designs. Inside, special areas are designated to bridal, watches, and jewelry, and a stunning private room that boasts a soaring thirty foot cathedral ceiling provides the ideal environs for private sales, ensuring a discreet, personalized, and truly luxurious shopping experience.

The Live the Moment campaign is designed to celebrate the personal meaningful moments of clients’ lives, while captures the joyful sophistication and timeless glamour of diamonds through a contemporary lens.

“Harry Winston is about celebrating the meaningful moments of our clients’ lives,” said Frederic de Narp, President and CEO of Harry Winston, Inc. “Through this new campaign, we wanted to capture the essence of Harry Winston – the beauty, glamour, joy --- in a contemporary and more approachable way. It’s not merely about capturing the rare beauty of Harry Winston diamonds, but the personal emotions they convey for the women who wear them.”

Photographed by famed photographer Patrick Demarchelier, the color campaign was creative directed by Fabien Baron in partnership with Harry Winston. A captivating series of three different ads, the campaign features model Freja Beha wearing a range of Harry Winston’s most iconic diamond jewelry collections, from the Bridal Collection to the contemporary New York Collection by Harry Winston to one-of-a-kind high jewelry designs.

The new campaign is scheduled to debut this November, and will run in fashion and lifestyle publications worldwide.